“If you have a category, if you are trying to appeal to a diverse consumer base in any type of intelligent way, I think you need to have a diverse base of people inside your company internally to be able to connect with that consumer.”
Evelyn Wang, CEO of California-based cannabis and CBD wellness company Papa & Barkley, said when asked about the importance of increasing Asian American and Pacific Islander (AAPI) diversity in cannabis and CBD.
“Letting people know was the first part of it. We testified at both the House committee hearing and the Senate committee hearing, and the overwhelming response [was], ‘This is an issue?’ Like, ‘I didn’t even know about it. I can’t believe it.’”
Morgan Elliott (far right), chief operating officer at hemp oilseed and fiber company IND HEMP, said of testifying at Montana House and Senate committee hearings to advocate for hemp as animal feed. Montana recently passed a bill opening this market.